The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) extended its Experience Abu Dhabi Roadshow in India to the cities of Hyderabad, Chandigarh, and Pune, engaging over 30 stakeholders from Abu Dhabi and with over 600 trade partners from Indi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) extended its Experience Abu Dhabi Roadshow in India to the cities of Hyderabad, Chandigarh, and Pune, engaging over 30 stakeholders from Abu Dhabi and with over 600 trade partners from India in attendance.
Recognising strong visitor demand from India, one of the emirate’s top source markets, and building on the success of previous engagements in other Tier 2 cities, this strategic initiative aimed to further enhance Abu Dhabi’s presence across the region.
In 2024 alone, India was the leading source market for hotel bookings in Abu Dhabi, contributing 12 per cent of all international guests—a 43 per cent year-on-year increase.
The Experience Abu Dhabi Roadshow was a huge success in Hyderabad on April 7 , followed by Chandigarh and Pune on April 9 and 11 respectively, providing insights and fostering connections with key travel partners in these Tier 2 markets.
Attendees gained insights into Abu Dhabi’s premium, cultural, adventure, and family-friendly experiences, as well as new developments, upcoming events, and travel packages tailored for Indian travellers.
Interactive activations, such as quizzes and photobooths, provided a fun and memorable way for travel partners to learn more about the emirate’s abundant attractions.
Abdulla Mohammad, International Operations Director for DCT Abu Dhabi, said: “India remains a priority focus market for tourism in Abu Dhabi. The engagement from travel partners in this region and their positive response to the Experience Abu Dhabi Roadshow across Hyderabad, Chandigarh, and Pune was truly encouraging. The roadshow highlighted Abu Dhabi as a destination that seamlessly blends tradition and contemporary, offering something for every type of traveller. We are committed to strengthening relationships to ensure that Abu Dhabi remains a key destination for Indian travellers seeking unforgettable experiences.”
Presenting Abu Dhabi as a year-round destination, and a ‘go-to’ option for Indian outbound travellers, the roadshow also equipped travel partners with comprehensive resources, including destination guides, marketing materials, and access to an innovative e-learning platform, empowering them to effectively promote Abu Dhabi to their clients.
Leveraging this momentum, DCT Abu Dhabi has announced another Experience Abu Dhabi Roadshow in India, scheduled for September 8-12 in New Delhi, Bangalore, and Mumbai. This next phase of engagement will further solidify Abu Dhabi’s presence in the Indian market and provide additional opportunities for collaboration with key industry partners. -TradeArabia News Service