ITB China has announced Egypt Air as the Official Partner Airline of ITB China 2025, taking place from May 27–29 in Shanghai. This partnership aims to boost Egypt's visibility as a prestigious travel destination and strengthen its presence in the Chinese outbound travel market, with Egypt Air facilitating seamless connectivity for Chinese travellers.
As part of its strategic collaboration with ITB China 2025, Egypt Air will showcase Egypt’s tourism potential and its growing air connectivity to the Chinese market. These efforts align with Egypt’s broader goal of strengthening economic ties, trade and tourism exchange with China, supporting the recovery of both the tourism sector and business travel. Egypt is renowned for its rich cultural heritage, iconic landmarks, and stunning natural attractions, such as the Red Sea and Sinai beaches, which attract many Chinese travellers seeking unique cultural experiences. As part of its growing efforts to strengthen its bonds with the Chinese market, Egypt Air is expanding its network to meet the rising demand for travel between Egypt and China. "This is our third participation at ITB China, and we are delighted to return and announce Egypt Air’s role as an Official Partner Airline of this year’s event. China represents a key market for us, given its large population and high passenger volume. Expanding our presence in China remains a top priority for Egypt Air. We are dedicated to accelerating our growth in China, fostering stronger cooperation, and promoting deeper cultural exchanges between Egypt and China." Capt. Mohamed Elyan, CEO Egypt Air Airlines. The airline currently operates approximately 18 weekly flights connecting Egypt to major Chinese cities, including Beijing, Shanghai, Guangzhou, and Hangzhou. In response to the increasing demand, Egypt Air is working to expand direct flights to key city hubs and improve service quality, ensuring a comfortable travel experience for Chinese passengers.