Travel, Tourism & Hospitality
Aviareps launches new platform to simplify influencer marketing
Aviareps, a leading communications agency for travel and lifestyle brands, has launched its new matchmaking platform, SwayFluence, that helps connect reputable brands and influencers around the world for more authentic and impactful campaigns.
Aviareps, a leading sales, marketing and communications agency for travel and lifestyle brands, is launching a new matchmaking platform, SwayFluence, that takes the guesswork out of influencer marketing by making quality connections between brands and influencers for more authentic and impactful campaigns.
While most companies have a dedicated budget for influencer marketing, many don’t have the in-house resources or expertise to manage complex influencer campaigns and finding influencers remains the most significant challenge for brands.
SwayFluence makes finding the right influencer as easy as filling out a form. When a brand has an idea for an influencer campaign, they can quickly and easily submit it on the SwayFluence website. The dedicated team of experts then utilise their global database of influencers to find the perfect match – or matches – for that campaign, no matter where in the world they are located, a statement from the company said.
AVIAREPS CEO Edgar Lacker said: “Successful influencer campaigns centre on quality and authenticity, which is why it is critical that the values, interests and priorities of both the influencer and the brand align. Finding and researching potential partners, however, can be a very time-consuming task. After managing influencer campaigns for brands around the world, we recognised the need to simplify the process with SwayFluence.”
"Fraudulent requests and messages are commonplace on social media, but influencers that join the SwayFluence network will receive high-quality collaboration offers, without having to sign a contract with a management agency," said the company.
Whether a micro influencer still growing their following or an established social media celebrity, members of the SwayFluence network have access to opportunities to collaborate with reputable, international companies and create interesting content to engage their audience.
By working with SwayFluence, the company added, brands are guaranteed matches with vetted, quality professionals that can effectively embody their campaign and influencers are guaranteed more opportunities with exciting brands.-TradeArabia News Service