Dubai Culture gears up for ITB Berlin

Dubai Culture & Arts Authority (Dubai Culture), the emirate’s dedicated entity for culture, arts, heritage, and literature, has announced that it will be participating in ITB Berlin, the world's largest tourism trade fair, to be held in Berlin from March 6 to 10.

Dubai Culture, in collaboration with the Department of Tourism and Commerce Marketing, will participate in the global event under the Dubai Pavilion umbrella. During the course of the five-day event, Dubai Culture will call attention to its art activities, cultural events, and heritage initiatives, and highlight Dubai's thriving art and cultural landscape to position it as one of the world's leading cultural tourism destinations.

Saeed Al Nabouda, acting director general at Dubai Culture, said: “Our participation in this fair is in line with our mission to promote Dubai as a world-class creative and sustainable city for arts, culture, heritage, and literature. We will continue to work with our partners to enhance Dubai’s stand as a leading artistic, cultural, and tourism city.”

Al Nabouda elaborated: “At Dubai Culture, our agenda is to participate at major global fairs and exhibitions through regional and international programs, in line with the UAE Soft Power Strategy.
ITB Berlin is a unique platform that would help us to integrate our efforts with other government entities and to work together, to elevate Dubai’s cultural tourism, thereby further diversifying the economy of the emirate and developing cultural and creative industries.” - TradeArabia News Service