Al Khozama chalks out aggressive growth plan

Saudi Arabia’s luxury hospitality group Al Khozama Management Company has assumed direct management of its assets - Al Faisaliah Hotel and Hotel Al Khozama - as of last month. Al Faisaliah Resort at Durrat Arriyadh will also be managed by Al Khozama when it opens at the end of this year.

Explaining why it was necessary to bring to an end a 20-year successful partnership with hotel management company Rosewood Hotels & Resorts, a company sopkesman tells TTN: 'Al Khozama has an aggressive growth strategy of its own and in order to pursue this, managing our own properties is imperative.'

He continues: 'By directly assuming the management operation, Al Khozama Management Company will have a great positive impact on our guests’ experience.

'It is our intention to not only maintain the quality of product and service, but in fact elevate it to the next level.'

Abdul Aziz Al Habib, president of Al Khozama, says: 'This announcement was driven by the vision of the chairman and by the support of the board of directors and the investors’ trust. It is truly a milestone for this company.

'We are confident that the company will provide world-class results that will make all of us proud. I would also like to thank Rosewood and I wish them all the best with their future endeavours.'

'Partnering with Al Khozama has been a wonderful journey and Rosewood has been instrumental in supporting Al Khozama Management Company to become one of the leading Saudi hospitality brands,' commented Radha Arora, president, Rosewood Hotels & Resorts.

Al Khozama has also announced extensive renovations to the rooms, restaurants and meeting spaces of both Al Faisaliah Hotel and Hotel Al Khozama. This refurbishment will maintain the outstanding reputations enjoyed by both hotels and enable the properties to continue to offer a level of service that is unparalleled in Riyadh.

'Al Faisaliah Hotel will be embarking on a massive renovation programme by the middle of this year. All hotel rooms, suites and restaurants will be completely refurbished to lead the market at least throughout the next decades,' the spokesman says.

One of Riyadh’s most luxurious properties, Al Faisaliah Hotel opened in May 2000. The property is siad to have the largest column-free banquet and meeting facilities in Saudi Arabia.

The 330-room and suites property is suited to the discerning business traveller with its spacious accommodations, technologically advanced in-room communications systems, culinary venues, a state-of-the-art health club and easy access to world-class shopping.

When Al Faisaliah Hotel opened, it introduced a signature 24-hour butler service to the industry. Fifteen years later, it still stands out amongst its competitors with its signature services.

'As we approach our 15th anniversary on May 14, we believe that it is the perfect time to launch this extensive renovation to consolidate our leadership in the hospitality industry in the kingdom,' the spokesman concludes.

The brand identities of Al Faisaliah and Hotel Al Khozama will remain the same.

Al Khozama Management Company can be found at HC7330.

Staff Report