Marriott International, together with Boutique hotel pioneer Ian Schrager and real estate developmer Carpenter & Company, has announced that it will open its first hotel in Iceland in 2018 - The Reykjavik EDITION.
EDITION, the first true luxury-lifestyle brand, combines the personal, intimate, individualised and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International.
Marriott International will manage the hotel under a long-term agreement.
The 250-room hotel will be located on the harbour waterfront in the heart of downtown Reykjavik, immediately adjacent to Harpa, the city’s award winning concert and conference hall.
Sandeep Walia, area vice president for Marriott International, in Europe, said: “Iceland is emerging as one of the most popular tourism destinations in the world for global travellers and we couldn’t be more excited to introduce our EDITION brand to this vibrant country.”
Richard Friedman, president and chief executive officer of Carpenter & Company, the Boston-based owner and developer of the property said, “This project provides a unique opportunity to bring the first world-class, five-star hotel to the booming Icelandic market. We have a long standing history in our company of building highly innovative and successful luxury hotels and we are highly confident that this hotel will be a game changer for all parties,” he continued. “The location of this hotel couldn’t be more spectacular – with the hotel working in conjunction with the city’s well known Harpa center and its location steps away from the vibrant downtown of Reykjavik.”
The project will be financed by Carpenter and a major Icelandic bank plus local equity investors. The project is the result of several years of intensive urban planning lead by the city of Reykjavik.
Now open in New York, London, Miami and Istanbul, EDITION Hotels has marked the next chapter in the lifestyle hotel story. This delicate balancing act encompasses not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings "all under one roof". The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
Future hotels are planned for Abu Dhabi (2016), Sanya, China (2016), Bangkok (2016), Times Square (2018), West Hollywood (2018), Reykjavik, Iceland (2018), Wuhan, China (2019), and Bali, Indonesia (2019). – TradeArabia News Service
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Marriott to debut its Edition brand in Iceland
