The 36th World Tourism Film Awards gathered leaders from the tourism and creative industries to celebrate the year’s most inspiring and innovative tourism campaigns. Held in Valencia, Spain, the event showcased the power of storytelling, honouring productions that set new standards in tourism promotion and elevated the global industry. This year’s awards recognised 27 outstanding productions from 16 countries as the World’s Best Tourism Films in the five competitive categories of City, Region, and Country Promotion, Tourism Products, and Tourism Services. Switzerland Tourism led the accolades with The Ride of a Lifetime, featuring the charismatic duo Roger Federer and Trevor Noah.