Sharjah Summer Promotions 2026 concluded on September 15, generating more than Dh850 million in economic returns for the retail sector and supporting industries. The campaign began with hotel promotions on May 25, followed by the retail season from July 1, creating a record 114-day summer programme. More than 1,000 retail stores and businesses participated, offering discounts of up to 75 per cent. The programme also featured more than 60 tourism packages and experiences and over 700 prizes. Organised by the Sharjah Chamber of Commerce and Industry and Sharjah Commerce and Tourism Development Authority, the campaign was supported by more than 55 government and private-sector partners.