The Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA) has successfully concluded its 7th annual Commercial Strategy Conference in Dubai with record numbers in attendance, speakers and sessions. The action-packed two-day event saw 300+ delegates, 91 speakers, 56 different discussions across 7 formats, 40 ROCKSTAR award submissions and a 15 percent increase in attendance compared to last year. The speakers took the stage in a wide variety of sessions ranging from keynote presentations and fireside chats to masterclasses, panel discussions and interactive roundtables.