Nikki Beach Hospitality Group is marking 25 years of Nikki Beach Saint Barth and Nikki Beach Saint-Tropez with a year-long anniversary celebration spanning the two flagship destinations.
The celebrations begin with Saint Barth’s reopening on
October 23, 2026, followed by Saint-Tropez’s anniversary season in April 2027.
The programme will feature culinary experiences, fashion,
art, music, special collaborations and signature events celebrating the
properties’ history and communities.
The anniversary theme, “We Started the Party,” was developed
with graphic design studio Mucho and draws on the playful spirit that has
defined the Nikki Beach experience.
The concept will
feature across menus, social media and guest experiences throughout the
anniversary year.
“When we opened Saint Barth and Saint-Tropez 25 years ago,
we could never have imagined how many memories would be created there or how
many people would make these places part of their own lives. We’ve watched
guests come back year after year, bring their friends, and eventually bring
their children. We have team members who have been with us for decades and
traditions that started spontaneously and are still happening every week.
That’s what makes this anniversary so meaningful to me. Nikki Beach has always
been about giving people a place where they can forget about everything else
for a little while, have fun, be playful, and Celebrate Life together. I love
that we are honoring these 25 years in that same spirit,” said Lucia Penrod,
Co-Founder, Owner, and CEO of Nikki Beach Hospitality Group.
The Saint Barth celebration will include photography by Tony
Kelly, property enhancements, fashion collaborations and new culinary
offerings.
Weekly traditions such as Amazing Sundays, Saturdance and
Monday Cure will continue.
Key events include the Saint Barth Gourmet Festival in
November, holiday celebrations in December and a New Year’s Eve performance by
DJ HUGEL.
The Saint Barth property will remain open through August 15,
2027. -TTN