Ras Al Khaimah is rapidly rising as a dynamic and sought-after travel destination, demonstrating exponential growth in tourism. With a record 1.28 million overnight arrivals in 2024, the emirate continues to redefine its role on the global tourism map.
Ras Al Khaimah is rapidly rising as a dynamic and sought-after travel destination, demonstrating exponential growth in tourism. With a record-high 1.28 million overnight arrivals in 2024, the northern emirate continues to redefine its role on the global tourism map.
Notably, there was a 12% growth in tourism revenues and a 15% rise in MICE visitors, according to Ras Al Khaimah Tourism Development Authority (RAKTDA). This success is a testament to the emirate’s strategic and sustainable growth vision to attract over 3.5 million annual visitors by 2030.
A destination of firsts
Ras Al Khaimah has consistently set itself apart by achieving global milestones. The recent entry into the Guinness World Records for its awe-inspiring 8-minute fireworks displays is a testament to the emirate’s ambition and innovative spirit. These displays, which captivated the world on New Year’s Eve, were not just a visual spectacle but a statement of intent — Ras Al Khaimah is ready for global fame.
This milestone complements the emirate's strategic development plan, which positions it as a leading destination for adventure tourism, luxury experiences, and cultural immersion, balancing grandeur with authenticity.
Diversified attractions
Ras Al Khaimah offers something for every traveller. From the pristine beaches of Al Marjan Island to the rugged peaks of Jebel Jais, home to the world’s longest zipline, the emirate continues to redefine adventure tourism. These natural assets are supported by a world-class infrastructure, including luxurious resorts, family-friendly activities, and sustainable tourism initiatives.
The emirate’s commitment to sustainability is also noteworthy. With efforts focused on preserving natural landscapes and promoting eco-friendly practices, Ras Al Khaimah is appealing to environmentally conscious travelers — a growing segment in global tourism.
An engine for economic growth
Tourism has become a cornerstone of Ras Al Khaimah’s economic development. The emirate’s strategic infrastructure investments, such as the upcoming Rotana Mangrove (258 keys) and a focus on bolstering air connectivity, are designed to attract international visitors.
Moreover, the introduction of innovative events like the Ras Al Khaimah Fine Arts Festival and the ongoing commitment to hosting large-scale entertainment events, such as the record-breaking fireworks, further cement its position as a year-round destination.
Role of hospitality
As a leader within the Rotana Hotels & Resorts family, I have witnessed firsthand how Ras Al Khaimah’s growth has positively impacted the hospitality industry. Our properties have experienced increased demand, thanks to the emirate’s ability to attract diverse demographics, including long-stay travelers, leisure groups, and corporate clients. Our focus has been to complement the emirate’s vision by offering unparalleled service, sustainable practices, and authentic experiences that reflect the essence of Ras Al Khaimah.
A bright future ahead
Ras Al Khaimah’s trajectory is undoubtedly impressive, but its greatest strength lies in its vision. By seamlessly blending record-breaking events, cultural heritage, and a commitment to sustainability, the emirate has set a benchmark for others to follow. Its success is not only a win for the UAE but also a source of inspiration for the global tourism industry.
•Timur Ilgaz is Rotana Hotels Area VP for Dubai and Northern Emirates