Travel, Tourism & Hospitality
FITUR 2025 opens with big delegation from Middle East
The 45th edition of FITUR 2025 in Madrid reflects the positive outlook of the industry and reaffirms FITUR’s leadership as the world’s premier trade fair by participants and attendees.
The 45th edition of FITUR 2025 in Madrid reflects the positive outlook of the industry and reaffirms FITUR’s leadership as the world’s premier trade fair by participants and attendees.
Brazil participates as Partner Country in an edition that continues to grow: 9,500 participating companies from 156 countries, and 884 main exhibitors.
MIDDLE EAST PARTICIPATION
UAE participants include Arabian Connection Tourism, Atlantis Dubai, Desert Adventures Tourism, Sanyog Gupta Voyages, Splendid Travel, Surprise Tourism LLC and Yalago. Other exhibitors from the Middle East include Egyptian Tourism Authority, Iraq Association Of Travel & Tourism, Iran Tourism, Jordan Toursim Board, Oman Ministry of Heritage & Tourism, Palestine, The Holy Land and Visit Qatar.
Organised by IFEMA MADRID, the International Tourism Trade Fair (FITUR) brings together the global tourism market in its 45th edition, showcasing from January 22 to 26 the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025.
FITUR 2025 is expected to welcome an estimated 150,000 professionals attending from this Wednesday (today) to Friday and around 100,000 general public visitors over the weekend. This significant turnout is projected to generate an economic impact of €445 million for Madrid, positively influencing sectors such as transportation, hospitality, catering, culture, and entertainment.
FITUR 2025 is characterised by growth. The number of main exhibitors with stands reaches 884, representing a 10 per cent overall increase and a 19 per cent rise in international participants.
This international focus, central to the objectives of the International Tourism Trade Fair, is also reflected in the 101 official country representations—six more than the previous edition—and the inclusion of eleven new countries in 2025, primarily from Africa and Asia.
Reflecting the growing impact of technology and innovation in the tourism sector, the Travel Technology area has expanded, featuring over 100 companies from around the world in its 45th edition, marking a sustained 6 per cent growth.-TradeArabia News Service