Saudia launches NDC content on Sabre, boosting travel retailing

Sabre, a travel technology provider, has launched Saudia's New Distribution Capability (NDC) content on its global travel marketplace.

 

This marks a significant step in Saudia's distribution strategy, allowing the carrier to offer enriched content and offers to global travel buyers.

 

The integration enables travel agents, travel management companies, and corporations to deliver tailored offers, supporting Saudia's goal of modernising its distribution capabilities and enhancing the traveler experience.

 

The move marks the first time Saudia has made its NDC content available on a Global Destination System (GDS).

 

“We are excited to partner with Saudia in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. “The launch of Saudia’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.”

 

Saudia, the flag carrier of Saudi Arabia, is collaborating with Sabre to expand its retailing opportunities, offering travelers more flexibility and tailored services through NDC-enabled solutions, aligning with its distribution strategy.

 

Arved Von Zur Muehlen, Chief Commercial Officer at Saudia, said: “Our partnership with Sabre is a significant step toward realising our vision of transforming the travel experience for our guests. By adopting NDC, we can offer more personalised and relevant options, delivering a superior booking experience across all channels. Sabre’s technology will play a key role in helping us expand our retailing strategy and cater to the diverse needs of our guests.”

 

This partnership builds on a series of recent NDC agreements Sabre has secured with leading airlines worldwide, including Qatar Airways, Air Serbia, WestJet, Hawaiian Airlines, Air Canada, and Etihad Airways, among others, aimed at enhancing modern retailing and distribution capabilities for airlines, travel agencies, and corporations alike. -TradeArabia News Service