With Saudi Arabia being the world’s fastest growing new year-round tourism destination, Saudi Tourism Authority (STA) has announced it will enter into a major new partnership with RX Global - following a formal signing after WTM London - which will see STA become the first-ever ‘global travel partner’ of the World Travel Market (WTM) tradeshow events.
The two-year partnership will span the entirety of the WTM portfolio of tradeshows – WTM London, WTM Africa, WTM Latin America and Arabian Travel Market (ATM). Fahd Hamidaddin, CEO and Member of the Board at STA, said: “Saudi is the world’s fastest-growing tourism destination, outperforming every expectation and setting the pace globally. Thanks to Saudi’s tourism leadership, each year our presence at WTM London continues to grow, and we are welcoming more visitors than ever, well on track to reach our targets for 2030. “This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional activities at WTM events. Trade shows form a key part of our strategy of engaging with international trade partners – making the WTM sponsorship a perfect partnership for growth. “I look forward to meeting old friends and new partners from around the world across all the WTM shows in 2023, 2024 and beyond.”