Fairmont Hotels & Resorts, a leading global hospitality brand, will expand into strategic and sought-after Saudi destinations Al Kohbar, Red Sea and Rua Madinah, delivering 616 keys.
Part of the world leading hospitality group Accor and recognised among the most storied addresses in the world, Fairmont Hotels & Resorts will embrace culture in all its forms with three new Saudi openings - Fairmont Red Sea opening end of 2025, Fairmont Ajdan Al Khobar in 2027 and Fairmont Rua Madinah in 2028. Maarten Den Nieuwenhuijsen, Senior Vice President Openings and Guest Experience, Fairmont Hotels & Resorts, commented: “At Fairmont, we pursue growth with intention, selecting destinations that reflect our commitment to timeless hospitality and cultural resonance. Saudi Arabia is one of the world’s most dynamic tourist destinations, offering untold opportunities for growth, and we are proud to play a role in shaping its hospitality landscape. I am confident that our upcoming openings will not only contribute to the Kingdom’s luxury hospitality offering but also foster meaningful connections with guests and communities. These projects are a testament to the strength of our development pipeline and our long-term commitment to the region.” Each property will represent Fairmont’s dedication to transformative accommodation and celebration of heritage. Fairmont The Red Sea: This property is positioned in the kingdom’s groundbreaking The Red Sea project – one of the world’s most ambitious regenerative tourism projects and is set to redefine the relationship between luxury tourism and the natural world. Once opened, the property will feature 193 rooms, six distinct dining concepts, including an overwater restaurant with views of the Red Sea and the mangroves, teens centre, kids’ clubs, and a spa. The resort will be situated next to an 18-hole championship golf course, reflecting Fairmont’s association as a world-class golf operator. It will set new standards in sustainable development, positioned on 200 km of untouched coastline, an archipelago of more than 90 unspoiled islands, dormant volcanoes, rich marine habitat, and ancient archaeological sites. Fairmont Ajdan Al Khobar: Arriving in 2027, Fairmont Ajdan Al Khobar will offer 160 rooms, and serviced apartments, four dining outlets, a Fairmont Spa and fitness facilities and executive meeting rooms. Strategically located in the heart of Al Khobar's center, the property will become part of the vibrant Ajdan Waterfront development, featuring retail and entertainment attractions. Fairmont Rua Madinah: Overlooking the revered Prophet’s Mosque and located in one of Saudi Arabia’s religious cities, Fairmont Rua Madinah is set to feature 143 spacious rooms and suites, a variety of dining venues and 120 branded residences - boasting its own kids club, fitness center and spa. With the opening of Fairmont Rua Madinah, the hotel brand will be present in the two main religious cities of Saudi Arabia. Fairmont Rua Madinah will join Fairmont’s established presence in Saudi Arabia, including the iconic Makkah Clock Royal Tower, A Fairmont Hotel, a symbol of luxury and religious significance in the heart of the Holy City. Rolf Lippuner, Vice President, Operations for Middle East Fairmont Hotels & Resorts, stated: “Saudi Arabia’s hospitality landscape is evolving at an extraordinary pace, and Fairmont is honoured to contribute to this exciting transformation. With its rich heritage and bold vision for the future, the kingdom offers an unparalleled mix of genuine yet exceptional and cutting-edge innovation, providing the perfect backdrop for creating captivating and meaningful guest experiences.”