Sabre Corporation, a leading global travel technology company, has signed a global distribution agreement with Riyadh Air, the newly established Saudi Arabian national carrier.
This strategic partnership positions Sabre as the first global distribution partner to collaborate with Riyadh Air, building on an already strong IT partnership and further solidifying Sabre's role as a key enabler of the airline's retailing and distribution strategy. The collaboration will enable Riyadh Air to utilise Sabre's advanced technology solutions, including its multi-source approach to content distribution, which integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership also enables Riyadh Air to deliver dynamic, personalised travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre’s extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences. “Sabre is well-positioned to support Riyadh Air’s retailing and distribution strategies," said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. "Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air’s ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today’s travelers.” “Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “This partnership not only supports our retailing strategy but also complements our earlier selection of SabreMosaic, strengthening the foundation of our long-term collaboration and positioning us for rapid growth globally.” Riyadh Air is expected launch its service later this year.