Salalah Marriott looks to maximise Khareef revenues

THE Sultanate’s only Marriott Resort, Salalah Marriott Resort in Mirbat, Oman will launch its Khareef offer for its international guests and local residents for the upcoming monsoon season during the Arabian Travel Market in Dubai.

Starting from the June 21 to July 31, 2012, the property offers a rate of OMR50 ($129) per person in a deluxe double room including breakfast and 17 per cent taxes and service charges. These special rates are valid for any stay during weekdays and weekends and also include complimentary airport transfers.

Ahmed El-Meligui, director of sales and marketing at the Salalah Marriott Resort says: “The Khareef Season offers an ultimate summer escape for everyone due to the low temperatures and unique rainy weather in the Middle Eastern Region. The majority of travellers to the region during the Khareef are GCC tourists who are escaping the heat in their own countries. Our main source markets are locals and residents of Oman representing 48 per cent of the total GCC visitors, followed by UAE with 22 per cent, Saudi Arabia with 17 per cent and Kuwait with seven per cent of the total GCC visitors.

“Our presence during the Arabian Travel Market in Dubai is therefore crucial to the success of the season as there we are able to meet all our end customers from these source markets, including our travel partners in order to increase awareness for this unique season and for our unique product”, adds El-Meligui.

With Ramadan falling in the Khareef Season this year, the peak travel period will be shortened to only four weeks.

“The respective authorities in Salalah have been extremely pro-active and supportive regarding the hoteliers concerns about a shorter season. Therefore the Khareef Festival was moved forward from June 21 to July 18, 2012 and all other marketing initiatives have been advanced as well, so the effect of a short Khareef Season has been minimized. I am positive that with our five-star facilities, our personalised service and our most competitive rates we are looking forward again to another successful Khareef Season in 2012”, concludes El-Meligui.

Located on the idyllic shores of the Arabian Sea on the white sandy beaches of Mirbat Cove and at the foot of Jebel Samhan, the Salalah Marriott Resort is 80 kms away from Salalah International Airport. For reservations, call +968 23268245 or log on to