WITH more than 14,000 industry professionals expected to attend this year’s EIBTM, organiser, Reed Travel Exhibitions, has signed a record number of sponsors underlining the event’s ability to maximise brand reach amongst the global meetings and events community.
Recognising the importance of highly-targeted marketing achievable through sponsorship and brand association, EIBTM has developed a range of packages that include online, offline and live marketing elements that enable exhibitors to direct highly focussed messages to specified target groups.
Targeting the association market, Qatar National Convention Centre, Vienna Convention Bureau and Madrid Convention & Visitor Bureau have sponsored EIBTM’s association programme, providing promotional opportunities and access to this highly sought-after group. Expoforum has signed to sponsor EIBTM’s Annual Industry Trends and Market Survey report to be published on day one of the show.
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Sponsorship of EIBTM’s website has proved particularly attractive as exhibitors look to generate additional interest and stand traffic during the pre-show phase. Sponsors include Hong Kong, Cyprus Tourism, Iceland and Port Aventura, which has sponsored the industry poll.
High-profile, on-site branding opportunities have also attracted strong interest from those exhibitors looking to ensure their brands stand out. Madrid Convention and Visitor Bureau, Canada Tourism, I&MI, Korea Tourism Organisation, Busan Convention Bureau, Hong Kong Tourism Board, Ecuador, Qatar Tourism Authority, Oman Ministry of Tourism and Porto Convention Bureau will utilise pre-designed and bespoke packages to achieve specific objectives, including increasing market awareness or launching new products.
And a number of sponsorship opportunities as well as branding and advertising options are still available.