IHG Hotels & Resorts has launched a beta version of its AI-powered conversational search feature on IHG.com and the IHG One Rewards mobile app, introducing a new way for travellers to discover and book stays.
The technology allows guests to use everyday language to
describe their travel needs, including destinations, trip purposes, preferences
and desired amenities.
The AI tool then provides tailored hotel recommendations
alongside interactive maps, real-time availability, pricing, property details
and booking options using cash, points or a combination of both.
Initially launching in the US before expanding to additional
markets, the feature is designed to simplify trip planning while helping IHG
hotels improve visibility in AI-driven searches.
IHG said recommendations are based on verified property data
and guest reviews, ensuring reliable information on hotels, services and
facilities.
The company is also developing an AI-optimised content
platform to help hotels showcase richer details, including videos, floor plans
and updated imagery.
Elie Maalouf, Chief Executive Officer, IHG Hotels &
Resorts, said: “Launching conversational search in IHG’s digital channels
transforms how guests interact with IHG and discover our incredible collection
of hotels around the world. It’s a milestone that builds on years of strategic
investment in our digital foundations, including the unification of our data in
the cloud and the continued evolution of our best-in-class technology
platforms. With these capabilities in place, and more to follow, we are very
well positioned to harness the power of AI at scale and deliver rich, inspiring
and seamless travel experiences that delight our guests and deliver benefits to
our hotel owners.”
The launch follows IHG’s recent introduction of an app on
ChatGPT and forms part of its wider AI strategy to enhance personalisation,
strengthen loyalty and develop future features such as agentic booking
capabilities. -TradeArabia News Service