Mayfair Maison, luxury pop-up fashion store set for launch

Dua Lipa wears Stephen Webster creations

The Mayfair Maison, a new concept in designer shopping from Mayfair London, will open its doors on October 13 to London’s fashion crowd, just moments away from London’s West End. 
Stocking hundreds of fashion finds from some of the best British-based luxury designers, the pop-up boutique experience will open at 38 Grosvenor Square for three days helping fashion lovers track down designers’ most iconic pieces which they will be able to purchase at up to 60 per cent discounts. 
Showing in one of the last remaining Georgian townhouses in Grosvenor Square, the Mayfair Maison will feature pieces from internationally recognised designers including Huishan Zhang, Jenny Packham, J&M Davidson, Malone Souliers, Pringle of Scotland, Roksanda, and jewellery designer Stephen Webster amongst others, all coming together for the first time at this exclusive pop-up.
Operated by industry experts Showcase, the Mayfair Maison will display much loved former-catwalk collections, limited edition archive pieces as well as timeless designer and celebrity favourite pieces. 
From Malone Souliers Montana cut-out ankle boots worn by Naomie Harris on the red carpet to Roksanda's Raeya dress worn by Emily Blunt at the Palm Springs International Film Festival, shoppers can snap up the most sought after items that they can cherish for a lifetime. 
Also among the expertly curated designer collections are gems such as Stephen Webster’s Lady Stardust Bolt Ring worn by Dua Lipa for the MTV Europe Music Awards in Seville, Spain in addition to Zhang's Mae dress worn by Natalie Imbruglia.
A Grade II listed townhouse dating back to circa 1727, 38 Grosvenor Square is a Mayfair icon with Italianate frontage and a grand staircase inside which gives a sense of old world grandeur. The designer collections will be hung across the historical townhouse and shoppers will be invited to browse and try on the luxury designs as they wish. 
Leading British designer Jenny Packham said: “Mayfair Maison is a fantastic idea for shoppers and designers alike. We get to curate a collection of our favourite items for sale whilst shoppers can find one-off pieces from a wonderful range of Mayfair designers in one place. It’s a special event for us and we can’t wait to see it all come together.”
The experience will run from October 13 – 15. - TradeArabia News Service