Marking its 10th anniversary, Zeus International is undergoing a significant transformation, reintroducing itself as a fully integrated global hospitality brand. Moving away from its origins purely as a management company, the group unveiled a major rebranding at World Travel Market (WTM) 2025, aligning its new identity with ambitious expansion plans and a deep commitment to quality and inclusion.
Liana Tampourea, Sales Director at Zeus International, highlighted the magnitude of the shift in an exclusive interview with TTN at the show.
“The big thing is the rebranding that we’re doing. We’re so excited about this new launch because it brings forward who we are, our values and what we want to do in the hospitality sector,” Tampourea explained, stressing the new focus: “The biggest evolution, the branch has undergone in the last decade, is the change to what our essence is: hospitality and hotels.”
The rebranding is a strategic push to create a distinct community feel across its properties. “We want to create a community of Zeus. We want to showcase the authenticity and simplicity that we believe hospitality is about and make people be free in all our properties,” Tampourea stated.
This global ambition is being reinforced by strategic acquisitions. Zeus recently completed the purchase of its former managed property, Etria, reinforcing its portfolio of quality, comfort, and wellness-focused destinations. “Etria is a property that we used to manage and we went away from managing the property because we had plans to buy it. We bought it this summer,” Tampourea noted. The property is expected to become one of the group's new flagships, serving both family and MICE segments in the destination of Eretria, Greece.
Zeus’s primary objective at WTM was to communicate this massive rebrand, calling it a “big task” involving both new and existing partners. “Apart from communicating a new identity, [the objective] is to get some new business, some new partners on board, and this has happened from the first day,” she confirmed.
Crucially, the group confirmed a strong focus on securing new B2B contracts. Tampourea was clear on their approach, stating, “We are open to any partner who wants to approach our properties.”
The group heavily relies on the travel trade. When discussing the B2B share of business, particularly for its resort portfolio, Tampourea revealed, “The biggest percentage... It's B2B” citing destinations like Crete where “85-90% of it is B2B.”
Looking ahead, Zeus International has a highly aggressive expansion blueprint. Currently operating 17 hotels, the plan is to “almost double that number in the years to come.”
The Middle East market remains a key pillar of growth. “We have a big portion of guests from the Middle East market,” Tampourea confirmed, adding that they are actively seeking to expand that existing base. This commitment involves participation in industry events like ATM and regional workshops, as Zeus believes it has “the product for that clientele.”
Beyond commercial targets, Zeus places strong emphasis on its internal culture of diversity and inclusion. Tampourea proudly shared, “I would like to tell you that in Zeus, we have more than 30 nationalities of people working in the hotels. So we are open to everybody, we are the first company in Greece that is part of the sunflower organisation.”
The Sunflower Organisation primarily refers to the Hidden Disabilities Sunflower Scheme, a global initiative that uses a simple sunflower symbol on a green background (often on a lanyard or badge) to discreetly indicate that the wearer has a non-visible disability and may require extra help, understanding or more time.