Rayya Wellness, a pioneer in transformative wellness experiences since its establishment in 2020, continues to elevate Dubai's wellness scene with its harmonious fusion of tradition and innovation. With 15 existing locations across Dubai, Rayya Wellness proudly announces the expansion of its footprint with the opening of two new venues last year.
“There’s a noticeable shift toward holistic wellness that addresses not only the physical but also the mental and emotional well-being of guests,” CEO and Founder Christian Kiefer tells us in an interview. “In the GCC, the demand for personalised wellness experiences continues to grow, with individuals seeking tailored programs that align with their specific health goals—be it stress management, detoxification or fitness optimisation.
“Travel trends are evolving alongside this shift, with wellness tourism rapidly gaining momentum. Today’s guests are looking for destinations that offer more than a simple spa visit; they want immersive wellness solutions that encompass every aspect of their stay. This evolving demand has deeply influenced the way we craft our offerings at Rayya Wellness and Wellbeings Holistic Healing. We place a strong emphasis on integrated wellness retreats, mindful nutrition, and bespoke fitness regimens, ensuring that each guest receives a personalized, transformative experience.
“In 2025, wellness is no longer confined to spas and gyms–it’s becoming a holistic part of the entire guest journey. Hotels are integrating wellness into every aspect of their operations, from the design of lobbies and rooms to the food and beverages served. Properties are creating wellness ecosystems with meditation zones, outdoor fitness trails, and even wellness-inspired art and music to foster a sense of calm and rejuvenation,” says Kiefer.
Rayya Wellness is a leading provider of transformative wellness experiences, offering a harmonious fusion of tradition and innovation. Known for its commitment to holistic well-being, it offers mindful rituals and personalised experiences curated to align seamlessly with guests' intentions for wellness. Visitors can explore yoga and meditation sound therapy, wellness coaching and a range of therapies.
Kiefer explains why hotels should consider outsourcing their spa instead of operating the wellness offering themselves. “Outsourcing spa operations to specialised wellness management companies allows hotels to benefit from the expertise of professionals who are fully dedicated to understanding the intricacies of the wellness industry.
“By entrusting operations to us, hotels can focus on their core services while we create seamless wellness experiences that drive guest satisfaction and loyalty. From a profitability perspective, our tailored solutions ensure that the spa becomes a revenue-generating entity, optimised for operational efficiency and innovation. Ultimately, this strategy elevates the guest experience while maximising the hotel's bottom line.”