HBX Group, a global B2B travel technology company, made some key appointments to its leadership team. Xabier Zabala has been appointed as Chief Operations Officer (COO). Zabala, joined the company in 2016 and has occupied leadership positions in the Commercial and Operations areas. He has a strong management consulting background at McKinsey & Company. Javier Cabrerizo has been appointed as Chief Strategy and Transformation Officer (CSTO). He has been working for HBX Group for the last decade. Brendan Brennan has been appointed as Chief Finance Officer (CFO).