ibis, which celebrated its 50th anniversary last month, created the category of democratized travel when it launched in 1974. By making quality and affordable travel experiences accessible worldwide, ibis redefined what economy hospitality could be. With the launch of the new campaign, Go get it, the brand once again demonstrates the importance of travel for all, celebrating the diverse reasons that inspire people to travel.
“Fifty years ago, ibis democratized travel by introducing the concept of economy hospitality, providing guests with friendly service, great design, consistent quality – all at an affordable price,” explains Jean-Yves Minet, Global Brand President, Midscale & Economy, Accor. “ibis has remained a leader in the economy segment for 50 years because we know that guests get the most out of their travels when we put the most into their stays. Whatever the reason for their travel, wherever they are in the world, there’s an ibis to help guests Go get it.”
Planting the flag in 79 countries, ibis has transformed communities and the lives of its team members, known as Heartists. Founded on the principles of affordability, innovation and reliability, ibis was the first hotel brand in Europe to make a high-quality, comfortable night’s stay accessible to all.
“ibis is one of the best-known hotel brands in the world, growing at pace to serve the world’s travellers, last year hosting almost 72 million stays,” adds Karelle Lamouche, Chief Commercial Officer, Premium, Midscale & Economy brands at Accor. “Travel has become the most essential ‘non-essential’ experience today, and our latest global ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. Across the globe, particularly in fast-growing regions like Asia, we’re seeing a surge in the traveling population. At ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travellers.”
Today, the ibis brand family leads the global economy hotel sector, with more than 2,600 hotels and nearly 300,000 bedrooms, across three distinct brands – ibis, ibis Styles, and ibis budget.