Expo puts spotlight on Saudi Arabia's huge hospitality plans

The Hotel & Hospitality Expo, taking place at the Riyadh Front Exhibition & Conference Centre from September 10 to 12, will put the spotlight on the kingdom's multi-billion-dollar hospitality plans.

 

The show, which has been rebranded from The Hotel Show Saudi Arabia to better reflect the current trends and landscape of the hospitality industry, will remain the leading event for all things related to the hospitality sector in the Kingdom.

 

With around $110 billion pegged for the hospitality industry and a further 310,000 hotel rooms in the pipeline, Saudi Arabia is undergoing a transformative boom as it aggressively looks to lead the global travel and hospitality industry.  

 

Over the last few years, as part of its social and economic blueprint Vision 2030, the kingdom has made significant strides in its hospitality industry with the government looking to attract 100 million visitors per year within the next decade, investing billions in hotel construction and infrastructure, and building brand new sustainable cities along its coasts and deserts while attracting a swathe of foreign investment. Today, the country leads the Middle East and African region and is behind only China and the US in the global hotel construction market. 

 

Co-located with INDEX Saudi Arabia and the Lighting Design & Technology Expo, the Hotel & Hospitality Expo connects manufacturers and suppliers in the hotel and hospitality industry with buyers in the kingdom.

 

“To better focus and grow our attention in the hotel and hospitality industry, The Hotel Show Saudi Arabia has undergone a rebrand,” said Elaine O’Connell, Vice President Design and Hospitality of dmg events, which organises the Hotel & Hospitality Expo.

 

“We've modernised the event to reflect the latest trends in the industry, and we're confident that this fresh approach will make it an even more engaging and enjoyable experience for everyone involved. The rebrand also means that there is increased visibility and access to a highly engaged and relevant audience, which we believe will help our stakeholders and exhibitors grow their business and establish new partnerships.”

 

The expo will feature a number of events, including the Hospitality Leaders' Summit, which will bring together government and private sector experts from across the Middle East and Saudi Arabia to explore the current hospitality industry and offer insight into the industry's future.

 

Other features at this year's expo include the popular 5th edition of the Chefs' Mystery Box Challenge, which sees 8-12 teams from the region's leading hotels and restaurants go head-to-head in a culinary battle as they create a three-course meal from a mystery ingredients box.

 

The Saudi Hospitality Talent Awards will also be held at the expo, recognising the skill, talent and sheer brilliance of hardworking individuals from Saudi Arabia's hospitality sector. - TradeArabia News Service