Al Rais Travel, Arabian Travel Market (ATM) 2023’s Official Destination Management Company (DMC) Partner, showcased three digital platforms designed to cater to business-to-business (B2B), business-to-consumer (B2C) and corporate booking requirements.
The team, led by Mohamed Al Rais, Deputy Managing Director, leveraged the company’s 42 years of industry experience to increase awareness of responsible tourism offerings in Dubai and across the wider Emirates.
Al Rais said: “We are trying to increase awareness of sustainable tourism, with a focus on sustainable travel, accommodation and other related segments within the market.
“Our group is also demonstrating three digital platforms, which are B2B, B2C and our corporate booking tool,” he continued. “We are always trying to enhance our technology to keep pace with the market. As you know, technology is growing so fast – especially with [the advent of] AI.
“We are now working to see how we can integrate AI into our platforms,” Al Rais added, explaining that sustained investment in advanced technology would enable his organisation to maintain its competitive edge in the market.