France and Spain join forces to promote destinations in Middle East


ATOUT France and Turespaña – have come together for the first time to organise Marhaba France-Spain 2023.

An emblematic event for the French since 2014, Marhaba France has seen its horizons expand over the last few years and has hosted several neighbouring European destinations before joining forces with Spain. With the union of these two world leading destinations, Atout France and Turespana aim to demonstrate their commitment to the regional tourism industry and provide them with a perfect networking opportunity from their respective countries.


Marhaba France-Spain

The event will be conducted in Muscat, Oman on March 7 and 8, 2023 at the award-winning beachfront Kempinski Hotel Muscat and will host more than 100 buyers from across GCC and Levant countries.

More than 60 exhibitors from both France and Spain – ranging from local tourist boards, hotels, destination management companies, department stores and outlets as well as transport companies – are looking forward to developing the knowledge on the destinations and provide travel trade from the GCC and Levant with the opportunity to source products to enhance their holiday offerings for the summer season and beyond.

This two-day networking event will include pre-scheduled B2B appointments, cutting-edge presentations and extensive social programmes to experience the destinations’ hospitality and encourage business opportunities along the event.


Exceptional Program

Karim Mekachera, Director of Atout France Middle East & Turkey, said: “For the first time in the region, France and Spain, the world’s top two destinations are joining forces for a unique edition of our annual event “Marhaba”. Year after year Marhaba has built a solid reputation among the leading destination promotion events in the Middle East. Marhaba France-Spain offers an exceptional program with more than 60 exhibitors from our two countries who will come to meet the best outbound travel professionals in the region. This year, for the first time, our event will take place in an outstanding destination, the Sultanate of Oman and the mythical Kempinski Hotel in Muscat.”

Daniel Rosado Bayón, Director of Spain Tourism Office, added: “The combined travel summit will be one of the first tourism events to be held in 2023 to facilitate business relations between tourist partners from Spain & France and the local travel trade through this innovative platform. Spain will have partners from new regions to showcase its varied & year-round offerings to the Middle East buyers.”