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Swiss-Belhotel signs JV; plans Asia expansion

Swiss-Belhotel International Limited (Swiss-Belhotel International) and Odyssey Asset Management Limited (Odyssey) have signed a joint venture agreement for Odyssey to identify attractive hospitality opportunities to allow Swiss-Belhotel International to expand its Asian hospitality portfolio in Japan and other Asian countries over.

Swiss-Belhotel International’s stronghold in the Asian markets over the last 34 years allow for the group to establish itself across Japan and offer services that are appealing to local Japanese and international travellers alike.

“Swiss-Belhotel International has plans to double the number of hotels under management to 300 by 2025
– Gavin M Faull

 

Gavin Faull, Chairman and President of Swiss-Belhotel International, said: “This is an exciting development, and we are delighted to partner with a well experienced asset management group, Odyssey Asset Management. Our commitment towards hospitality is reflected in our determination of our global expansion plans, and with Odyssey, we are even more confident on achieving our goals. We are excited to expand to newer territories with our unique proposition of a winning partnership philosophy, working hand-in-hand with owners and investors to achieve the desired business objectives. Swiss-Belhotel International has plans to double the number of hotels under management to 300 by 2025. Our partnership with Odyssey is part of this aggressive expansion plan.”


GLOBAL PLANS

As part of its robust expansion in Southeast Asia, Swiss-Belhotel International has recently set up a regional office in Thailand. The company is looking to capitalize on new opportunities in priority markets like Thailand and Vietnam where it has multiple hotel projects in advanced negotiations.

As the travel market continues to recover, Swiss-Belhotel International is also looking to increase its presence in Africa with several deals under negotiation. “African countries are still underserved by branded hotel supply despite solid domestic demand. We are witnessing strong owner interest in our brands across Africa with many promising opportunities in the pipeline that we expect to finalise soon,” said Chairman and President Faull.

 

EMEA EXPANSION

Swiss-Belhotel International has also embarked on an aggressive expansion strategy in Europe, Middle East and Africa (EMEA).

Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “Following our development strategy, we have set an ambitious target of doubling our portfolio in the EMEA region in the next three years and are making great progress in that direction with several exciting projects under negotiation. Africa looks very promising with significant potential for our diverse brands. In addition, we are heading into the European market with an unmatched deal for owners and investors and seeing some strong interest.”

 

“Africa looks very promising with significant potential for our diverse brands”
– Laurent A. Voivenel

Voivenel stressed, “Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. Passion and professionalism are the core of our brand culture. The owner and investor confidence is building up with the return of travel. At the Swiss-Belhotel International we are well positioned for continued growth in Europe, Middle East and Africa, and are witnessing tremendous interest in our brands from both existing and new owners who are showing keenness to invest and build more hotels with us.”

Laurent attributes this extraordinary trend to the way Swiss-Belhotel branded properties maintained highly competitive ranking even during the uncertain times of Covid-19. The group successfully opened three new properties at the height of the pandemic and made them profitable in record time. “We were not only able to survive the period but delivered the desired results to our owners. With our compelling ‘win-win’ value proposition, we make it easier for owners to work with us.”

 

MĀUA DEBUT

Swiss-Belhotel International announced at the Arabian Travel Market the opening of the world’s first Māua branded hotel – Māua Nusa Penida in Bali, Indonesia. The heritage, environment-friendly brand by Swiss-Belhotel International, that was launched at ATM last year, has been developed to offer an array of unique and inspiring experiences to travellers defined around wellness, peace, and health. With the debut of Māua Nusa Penida, Indonesia is now home to 75 properties under the Swiss-Belhotel International group.

Inspired by the Maori culture of New Zealand, at the heart of the Māua brand are togetherness and openness, that connects people with nature.   

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