Seera Group & Klook form strategic partnership

Majed Alnefaie, Acting CEO, Seera Group and Fahd Hamidaddin, CEO, Saudi Tourism Authority

Seera Group, the region’s leading travel services company, have formed a strategic partnership with Klook, a world-leading travel and leisure booking platform, that will support the digital transformation and robust growth of Saudi Arabia’s tourism sector. The partnership was announced at the Arabian Travel Market 2021 in Dubai.

Seera will be the exclusive partner of Klook in Saudi Arabia, and together, the two entities will create a one-stop digital platform with end-to-end content and inventory management solutions that will support tourism and leisure activity providers in Saudi Arabia and provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.

With the new partnership, activity providers in the Kingdom will be able to connect with global marketplaces and tour distributors, enabling them to build their business, which will not only support the local tourism landscape, but also elevate Saudi Arabia’s footprint on the global tourism map. The platform will also showcase tours and activities operated by Discover Saudi, Seera’s integrated destination management company.

Fahd Hamidaddin, CEO of Saudi Tourism Authority, said: “For our partners across the Saudi tourism ecosystem, finding smart ways to connect with travellers enhances their ability to offer unique Arabian experiences to everyone eager to explore the destination.

This platform will empower our innovators, disruptors and new generation of tourism professionals to reach out to the world, tell their stories and build their businesses.”