Rotana decides to eliminate single-use plastic toiletries

Guy Hutchinson

Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Turkey, has announced the removal of single-use plastic toiletries across its hotel rooms. The move is part of Rotana’s larger ongoing commitment to reduce its environmental impact and strengthen its efforts to combat plastic pollution. 

Commencing in the UAE last month, with full deployment across the Middle East scheduled for June, the initiative is a significant step in the group’s long-term sustainability efforts. This change is expected to result in the elimination of more than 17 million tiny plastic bottles a year and more than 100 tons of plastic in an average year. Furthermore, the transition is set to positively impact logistics by reducing shipping and storage of individual amenity bottles and the reduction in volume and weight from previously used carton packaging of small plastic bottles.

“Sustainability is not just a rising travel trend, but a must-have priority for a growing number of environmentally and socially conscious travellers”
– Guy Hutchinson


Underpinned by Rotana’s Business ethos, meaningful actions have been taken in recent years to preserve the environment and give back to communities. In previous years, Rotana replaced several single-use plastic items including, but not limited to, straws, containers, plastic bottles and packaging across its hotels whilst continuing to uphold a positive and eco-conscious guest experience.

Guy Hutchinson, President and CEO, Rotana, said: “Sustainability lies at the heart of Rotana’s operations. Our legacy is founded on a longstanding commitment to being a responsible and sustainable business with a culture of integrity, transparency and accountability embedded in every aspect of our company. We aim, at all times, to meet or exceed compliance across environmental or social aspects that relate to our operations and activities. 

Plastic waste has become a significant environmental problem worldwide and one that we must acknowledge. This initiative is a vital step toward pioneering practices that minimise harm and maximise benefits to the environment, the economy and the local community. We are proud to play our part in driving plastic reduction across the hospitality industry.”

The decision to remove single-use plastic toiletries is another bold move in Rotana’s ongoing journey as a leading sustainable tourism brand. In 2013, the company launched its Global Corporate Sustainability Platform, Rotana Earth, a comprehensive framework designed to address environmental, economic and social sustainability across Rotana’s entire portfolio of new and operating hotels, hotel apartments and resorts. Additionally, under Rotana Earth, the group also focuses on reducing waste and energy in all areas of the hotel’s operations, as well as reducing landfill and food waste.