Travel, Tourism & Hospitality
APO Group appoints Shaker Akbar as Regional VP, ME
APO Group, a leading Pan-African communications consultancy and press release distribution service, has appointed Shaker Akbar as Regional Vice President, Middle East.
APO Group, a leading Pan-African communications consultancy and press release distribution service, has appointed Shaker Akbar as Regional Vice President, Middle East.
A sales and marketing veteran, Akbar’s career spans over two decades with some of the most prestigious hotel brands in the world, including the Ritz-Carlton Hotel Company, Four Seasons Hotels and Resorts, and Caesars Palace.
Akbar's role will be to expand APO Group’s client base and provide strategic support to Middle East-based companies looking to communicate throughout the continent of Africa. His vast experience and knowledge of the business culture in the Middle East makes him perfectly placed to develop APO Group’s diverse client-base.
Born in Afghanistan and raised in Washington DC, Akbar spent most of his early career in various sales and marketing leadership roles at the prestigious Four Seasons Hotels and Resorts. As the Regional Director of Sales, Middle East for the Four Seasons, he was instrumental in the group’s brand expansion in the region.
He later joined Palazzo Versace Dubai as Commercial Director, heading up the Revenue, Sales, Marketing & Communications departments. There, he helped to establish the company’s sales, marketing and PR structure, as well as its brand standards.
In his most recent position as the Vice President of Business Development for Caesars Palace, Akbar played a key role in extending the brand to Dubai - the first time a Caesars Palace venue had ever launched outside the United States.
“Appointing an executive of Shaker’s calibre is fantastic news for APO Group. Many of our Pan-African clients are either based in the Middle East, or have a presence there, and Shaker’s experience and expertise in sales and business development make him ideally-placed to provide local support,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.
Shaker, who obtained his degree in Economics from the University of Maryland, will be based in Dubai, and is looking forward to strengthening relationships with existing APO Group clients in the region, and developing new ones. - TradeArabia News Service