AI data specialist bd4travel is helping easyJet holidays deliver an enhanced and personalised digital experience to their customers.
As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations.
The holiday company completed a six-week trial of bd4travel’s AI personalisation technology, seeking to enhance their website performance. The results included a 5 per cent higher click rate and uplifted booking revenue, resulting in an ROI of over 600 per cent.
This was achieved by easyJet holidays implementing personalised search result lists to instantly respond to visitors’ engagement. Using bd4travel’s technology, the easyJet holidays website is now able to present available holidays which match the customer’s profile, created in real-time from signals captured from their onsite behaviour.
The innovative approach enables easyJet holidays’ digital team to drill into all aspects of the search and booking journey to better understand its customers and provide the most relevant and engaging holiday recommendations.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.