New insights platform launched

Seera Group, the region’s leading travel services company, has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour. The portal has been designed to enable tourism boards and other industry partners to further understand the customer journey at every touchpoint and make projections for strategic campaigns.

In an attempt to support the wider travel ecosystem during the recovery phase of travel, Seera Group is working closely with partners globally to identify the most valuable data sets to tailor the platform and white label it according to their needs. Phase one of the portal roll-out will focus on tourism board partners, with data delivered by Seera Group’s flagship consumer travel brand Almosafer - the leading omnichannel travel brand in KSA.

With VisitBritain as a launch partner, Seera is looking to further strengthen the group’s partnership with the National Tourism Board of Britain, which is focused on boosting the tourism sector by positioning the country as a destination of choice for Saudi visitors.

Almosafer’s recent insights show that the number of flights booked from KSA to the UK has doubled from 2018 to 2019. Furthermore, Almosafer saw an increase of 19 per cent per cent in hotel bookings by Saudi travellers to the UK in 2019 as compared to the year before. London, Manchester and Birmingham maintained their position as top three destinations in the UK since 2018 KSA travellers.