Hala Travel Management extends Amadeus partnership

Representatives of Hala Travel Management and Amadeus sign the deal

Hala Travel Management, a leading Abu Dhabi based travel management company and part of the Etihad Aviation Group, has extended its partnership agreement with Amadeus to develop and deploy cutting-edge digital solutions for its government and corporate clients.

The agreement will span over the next five years with a focus on personalised services, traveller safety and delivering unparalleled value for money to organisations in the UAE. As part of the agreement, the company will be able to leverage the strengths of the Amadeus Selling Platform, connecting with global tools such as the Amadeus Online Corporate Traveller, Amadeus Margin Manager, Amadeus Fare Optimizer, the Amadeus B2B Wallet, Mobile Application and its latest Amadeus Value Hotels programme.

Ahmed Ershood Al Shehhi, general manager of Hala Travel Management, said: “We have always looked at technology as an enabler–a tool for providing enhanced, seamless and more personalised services to our clients. With Amadeus, we have a wealth of digital tools at our fingertips and are free from technology constraints so that we can put more of our passion to work.”

Ernesto Sanchez Beaumont, managing director of Amadeus Gulf, said: “We are delighted to be collaborating with Hala Travel Management as a real pioneer in the local travel sector. The Amadeus platforms that they will have access to are built with customers in mind, following thousands of hours of in-depth user research. In this fast-moving industry, such platforms help companies to sell more, move faster, and ultimately serve better.”