The Singapore Tourism Board (STB) and Cruise Lines International Association (CLIA), the cruise industry’s global trade organisation, announced a new three-year partnership that is aimed at boosting the increasingly vibrant cruising industry in Singapore and Southeast Asia.
STB and CLIA will tap their complementary strengths to undertake travel agent training, augment destination marketing efforts, spur regional port development and exchange technical and regulatory best practices.
The three-year strategic partnership marks CLIA’s first collaboration with a National Tourism Organisation in the Asia-Pacific region. It comes at a Time when cruising in Southeast Asia, home to some of the world’s fastest growing economies, is fast picking up steam. CLIA’s most recent Asia Cruise Trends reported that Southeast Asia contributed close to 15 per cent of Asia’s passengers.
In the first year of the partnership, STB and CLIA plan to conduct travel agent training in priority cruise markets such as Indonesia, Malaysia and India. With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in particular. The partnership will leverage CLIA’s professional training capabilities and STB’s travel trade networks in the region.
“STB is pleased to enter into a partnership with CLIA that is both meaningful and strategic. As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances, to shape and spur growth in this region. We look forward to working closely with CLIA to develop Southeast Asia as a vibrant cruising destination,” said Lionel Yeo, STB’s chief executive.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.