New generations embrace cruising

Cruise Lines International Association (CLIA) has released the Cruise Travel Report, a revealing look at the attitudes, behaviours and travel preferences of cruisers and non-cruisers. The report delves into a variety of topics ranging from travel planning and the use of travel agents to vacation companions and destination preferences. A key highlight of the study defines a new ‘cruise generation’, outlining the growing number of millennials and Generation Y travellers embracing and enjoying cruise travel.

“The cruise industry is growing at an incredible pace and on a global scale. For that reason, it is critical to continue to conduct research to gain the best understanding of the attitudes and behaviours around travel as a whole and particularly around cruise travel,” said Cindy D'Aoust, president and CEO, CLIA. “While there is a wealth of findings in the 2017 Cruise Travel Report, one that stands out is that cruise industry has been successful in engaging younger generations.”

Today, cruise travel has become the most popular travel preference among younger generations, including millennials. This generation rates cruise travel as the best type of vacation compared to land-based vacations, all-inclusive resorts, tours, vacation house rentals and camping, and 90 per cent that have experienced cruise travel say they will continue to cruise. The results of the Cruise Travel Report also indicate that cruising is experiencing a rejuvenation as millennials and Generation X are becoming enthusiast cruisers.