ATLANTIS, The Palm is one of Dubai’s most popular dining destinations with its vast range of top-notch restaurants offering everything from family-friendly to fine dining.
Ten of its restaurants, including Saffron, La Brasserie, Nobu, Seafire, Ossiano, Nasimi Beach and the recently-opened Yuan, can be booked online by diners through their channel of choice including the Atlantis the Palm App, its mobile site, Facebook, Twitter and the hotel’s own website.
In 2011 Atlantis started with a pilot to trial Table4ME’s online booking technology with two of its restaurants. Within six months the resort saw the strong demand for online table bookings and decided to sign up nine of its world-class restaurants in 2012. Year on year Atlantis, The Palm has seen an increase of over 155 per cent in its online table bookings, which since this year continually reach the total allotment of online bookings for non-resident guests.
The Table4ME Facebook widget enables Atlantis’ restaurants to take bookings 24 hours a day and activate specific promotions and marketing campaigns to its fans and followers instantly. Diners can reserve their table on all of the resort’s online platforms and receive an instant, on-screen and email confirmation. This booking widget is fully embedded within the platform it is used in, adopting the branding and look and feel of the resort.
Tiina-Maija Bergman, managing partner of Table4ME, says: “It’s been great to see the exponential growth in online table bookings at Atlantis’ participating restaurants and to see the resort unleash the power of E-F&B. With Facebook penetration in the UAE standing close to three million users, the opportunity of utilising this channel to market and convert table bookings is a key success factor for restaurants today.
“Atlantis, The Palm has fully embraced the E-F&B opportunity that exists in the market and it has been great working with them on continually innovating and optimising the online opportunity.”
A licensed partner of ResDiary, a UK-based company providing web based restaurant table reservation systems, Table4ME is an online, real time restaurant reservations and table management provider in the Middle East.
The Table4ME online booking tool synchronises with the restaurant’s electronic diary to check actual availability and confirms reservations instantly. Another distinctive feature is the customised white label widget restaurants can use to set up dedicated booking channels for corporate/loyal customers and offer bespoke promotions or pricing that is only visible and bookable by these closed groups.