Qatar Airways, the Official Airline Partner of Formula 1, has reaffirmed its commitment to diversity and excellence with a renewed partnership with BWT Alpine Formula One Team.
Carmen Jorda will
drive the partnership, as Head of Alpine F1 Academy and Qatar Airways
Ambassador, working to champion female participation in motorsport while
bridging the worlds of aviation and Formula 1.
Former development
driver for Lotus and Renault in Formula 1, she became the 11th woman in history
to be part of an F1 team’s driver line-up.
Throughout her career, she has raced in GP3,
Indy Lights, and the Le Mans Series.
Her appointment with
Alpine marks the next step in her mission to champion inclusion and opportunity
for women in motorsport – a vision shared by Qatar Airways.
Through this
partnership, Carmen will represent Qatar Airways at key Grand Prix events and
lead female-driver mentorship initiatives within the F1 Academy, while engaging
with communities through media experiences, programs, and additional
initiatives that highlight the airline’s commitment to empowerment and
excellence.
The extended
partnership between Qatar Airways and BWT Alpine Formula One Team builds on a
successful multi-year collaboration that was first introduced in 2023.
Through co-branded
activations, guest experiences, and exclusive branding opportunities, the
partnership continues to engage fans and travellers across Formula 1®
destinations worldwide.
Qatar Airways Senior
Vice President Sponsorship, Events & Exhibitions, Luke Drake,
said: “We are proud to continue our partnership with the BWT Alpine
Formula One Team and support Carmen Jorda’s appointment, which represents the
very best of both aviation and motorsport – where skill and innovation unite to
push boundaries. This collaboration reflects our shared commitment to
empowering women and inspiring future generations to pursue excellence in every
field.”
BWT Alpine Formula One
Team Global Marketing Director, Guy Martin, said: “We are proud to
announce the renewal of our multi-year partnership with Qatar Airways on the
eve of the Qatar Grand Prix. Working with such a distinguished global carrier,
whose dedication to excellence and diversity aligns closely with our own
values, is a real honour. The inclusion of our F1 Academy entry and welcoming
Carmen onboard reflects our shared dedication to empowerment.”
Head of Alpine F1
Academy, Carmen Jorda, said: ““I’m honoured to lead
female-driver mentorship initiatives within the F1 Academy together with
Alpine. I look forward to working with Qatar Airways and taking part in events
close to global racing audiences and travellers, as well as community outreach
programmes that highlight the airline’s commitment to empowerment and
excellence.”
To celebrate the
partnership, Carmen Jorda interacted with one of the airline’s trailblazing
female pilots, Senior First Officer Shaikah Al Moudadi, where they exchanged
knowledge from their respective industries.
The exchange featured
visits to the Qatar Airways Flight Deck Training Academy Simulators in Doha and
Alpine’s F1 Garage to highlight the shared values of precision, performance,
and empowerment that drive both aviation and motorsport. -TradeArabia News Service