Amadeus renews partnership with Sharaf Travel
Amadeus, a global travel technology leader, has renewed its long-term partnership with Sharaf Travel, one of the UAE’s top travel management companies, to drive digital transformation and customer-centric innovation. Under the extended agreement, Sharaf Travel will adopt Amadeus NDC-X, Fare Optimizer, and B2B Wallet, enhancing fare competitiveness, secure payments, and personalised travel experiences.
Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, said the collaboration strengthens both companies’ shared vision to make travel more connected and intelligent. Jayaram Vaidyanathan Iyer, Managing Director of Sharaf Travel Group, highlighted that the new tools enable scalable, seamless, and secure services across corporate and leisure segments. The partnership enhances Sharaf Travel’s access to dynamic airline content and optimised pricing, setting a new benchmark for travel retailing efficiency and customer satisfaction in the Gulf region.
musafir.com unveils smarter travel future
musafir.com, the UAE’s leading online travel platform, says the future of travel lies in the convergence of AI-driven planning and flexible payment options. With over 60 per cent of UAE residents using AI for trip planning and 68 per cent for bookings, musafir.com is already leveraging these trends through its AI-powered WhatsApp bot, which assists users with visa checks, itineraries, and instant support, seamlessly connecting to human experts when needed.
The company is also seeing strong adoption of its ‘Travel Now, Pay Later’ options, particularly among Millennials and Gen Z, supported by partnerships with fintechs and banks. Executives Raheesh Babu and Vishal Arora say musafir.com’s hybrid model—combining AI efficiency with human empathy—is redefining travel by making it smarter, simpler, and more accessible for customers across the UAE and beyond.
Civitatis reports strong 2025 growth
Civitatis, a leading global platform for tours and experiences, reported strong growth in the first half of 2025, with over 46,000 travel agencies registered worldwide and a projected 40 per cent growth for the year. The company is helping agencies shift from traditional package sales to personalised, destination-focused experiences that create lasting memories for travellers.
Verónica de Iscar, B2B Sales Director, said Civitatis is growing faster than the industry average, supported by local partnerships, training, and innovation. Its strongest markets include Italy, Spain, and Mexico, with rising demand in Argentina, Brazil, Japan, and Thailand. Since launching in 2018 with just 200 agencies, Civitatis has scaled globally, using technology such as its proprietary API to enable collaboration and efficiency. The company’s mission is clear: empower agencies to deliver meaningful travel experiences worldwide.
Technoheaven launches next-gen software
Technoheaven, a global leader in travel technology, has launched its next-generation Tour Operating Software, designed to meet the evolving needs of modern travel professionals. The platform offers an end-to-end suite of tools for agencies, tour operators, destination management companies, and distributors, enhancing automation, scalability, and customer engagement.
Key features include real-time booking and itinerary management, centralised supplier and distribution control, robust API integrations, CRM-driven personalisation, automated payment and credit management, and advanced analytics for deep business insights. It supports multi-currency, multi-language, and white-label customisation for global scalability and brand differentiation.