Emirates and World Rugby have renewed their partnership for another decade, making Emirates the Platinum Partner and Principal Partner of World Rugby through 2035, solidifying one of rugby’s most enduring alliances.
Under the agreement, Emirates
will become the first entity in World
Rugby’s history to receive the title of Platinum Partner.
Emirates will also
remain Principal Partner of Men’s Rugby World Cup 2027 and Women’s Rugby World
Cup 2029 taking place in Australia, as well as Men’s Rugby World Cup 2031 and
Women’s Rugby World Cup 2033 taking place in the US.
The airline will also
remain as Principal Partner of Men’s Rugby World Cup 2035 and qualifying rounds
for all Rugby World Cup tournaments.
Emirates will continue
to benefit from prominent pitch-side branding at every Rugby World Cup
event and logo placement across World Rugby’s official digital channels.
Emirates will also
reach millions of fans worldwide through exclusive digital activations on World
Rugby Platforms, while the airline’s branding will appear in World Rugby’s
press and promotional materials.
With this renewal,
referees at all Rugby World Cup tournaments and international
matches will continue to be named as “Emirates World Rugby Match
Officials” and wear Emirates’ ‘fly better’ kit. These include Men’s
and Women’s Six Nation, Women’s July & Autumn Internationals, Rugby
Championship, British & Irish Lions Tours, among others.
Emirates’ logo will also be featured
prominently within Television Match Official (TMO) booths during all Rugby
World Cup tournaments.
Sir Tim Clark,
President Emirates Airline said: “Since 2007, Emirates has been a proud
partner of World Rugby, and this ten-year extension, our longest yet,
demonstrates our shared commitment. The sport reflects our core values:
integrity, teamwork, and bringing people together across borders. Rugby
continues to grow worldwide, and we're committed to amplifying that momentum by
flying fans from every corner of the world to experience these tournaments
live. Together with World Rugby, we'll honour our shared legacy while
opening new opportunities and inspiring the next generation to embrace the
sport."
World Rugby Chief
Executive Alan Gilpin said: “Emirates has been a cornerstone of rugby’s
global growth and success for well over two decades, and we are proud to extend
this landmark partnership through to 2035. Since our partnership began in 2007,
their unwavering support from Rugby World Cups to the vital work of our match
officials, has been instrumental at every level of the game. Emirates’
long-standing dedication underscores the strength of our shared ambition to
grow rugby worldwide and reflects our commitment to shaping a new era for the
sport. -TradeArabia News Service