PepsiCo has been named the exclusive official beverage & snack premier partner for Qiddiya City’s Six Flags and Aquarabia, the Saudi Arabia’s first-ever theme park and water theme park.
The 10-year partnership will begin with the
opening of the parks in the second half of 2025, offering PepsiCo’s existing
popular brands and new innovations across more than 30 dining and retail
outlets.
Qiddiya City is being billed as a
futuristic city comprising a mix of high-energy entertainment attractions,
sports complexes, cultural landmarks and residential neighbourhoods set against
one of the region’s most iconic landscapes.
It’s
expected to welcome more than 50 million visitors annually by 2030, with Six
Flags and Aquarabia together set to draw millions of visitors in their first
year of operation.
Visitors will be able to experience
immersive PepsiCo brand activations, culinary innovations, and access to its
iconic beverages and snacks.
Both parks will offer unique attractions
and experiences: Six Flags – opening on 31 December – is set to be the home to
28 rides and attractions spread across six lands.
The park features five record-breaking
rides including the world’s fastest, tallest, and longest roller coaster,
Falcons Flight.
Aquarabia will feature 22 rides, sweeping
slides, a lazy river, shimmering pools, and exciting aquatic sports, spread
across eight themed zones, with 81 private luxury cabanas and the first surf
pool in the Kingdom.
“PepsiCo brands have brought enjoyment to
millions of Saudis since 1957, so we’re proud to play a part in the Kingdom’s
new entertainment hub”, said Eugene Willemsen, CEO of International Beverages
at PepsiCo. “This collaboration deepens our robust support for Saudi Arabia’s
economic and social transformation under Vision 2030. We will continue to
provide jobs and champion the Kingdom’s position as an emerging hub for
entertainment, sports and culture to an international audience.”
Brian Machamer, Park President of Six Flags and Aquarabia Qiddiya City, commented on the partnership, saying, “We’re excited to partner with PepsiCo, a globally renowned brand that shares our passion for delivering unforgettable experiences. This collaboration unites two icons in entertainment to elevate the guest journey across our parks. From exclusive innovations and brand activations to fan-favorite snacks and refreshing beverages, this partnership promises more joy at every turn. We look forward to building on this relationship and creating even more memorable moments together.” -TradeArabia News Service