Travel, Tourism & Hospitality
Ajman Tourism prepares for promotional tour in UK
The Ajman Tourism Development Department is set to conduct a promotional tour in the UK from February 16-21 to enhance its position as a top tourist destination, showcasing its features, services, facilities, and diverse tourism offerings.
The Ajman Tourism Development Department is set to conduct a promotional tour in the UK from February 16 to 21, aiming to strengthen the emirate's position as a leading tourist destination.
The tour will showcase the emirate's features, services, facilities, and diverse range of tourism products.
The department's goal is to strengthen ties with UK tourism sector representatives and introduce the emirate's outstanding tourism offerings.
The promotional tour will cover several prominent UK cities, including Edinburgh, Newcastle, Reading, and London where the department’s delegation will visit to build relationships with local partners and explore opportunities for collaboration in the tourism sector.
The meetings will focus on exploring joint cooperation opportunities, establishing promising strategic partnerships, and informing tour operators about the experiences and services featured in Ajman’s promotional plans to attract tourists from the UK and European markets.
Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said:"Through this tour, we aim to raise awareness about Ajman as an attractive tourist destination, while exploring new opportunities for fruitful collaboration and knowledge exchange." He added, "We seek to sign strategic agreements and partnerships with tourism representatives in the UK to attract more tourists and visitors to Ajman, in line with our efforts to establish Ajman as a growing tourism destination in the European market."
The UK market plays a vital role in boosting tourism in Ajman, ranking among the top ten source markets for the emirate.
In 2024, the number of visitors from the UK to Ajman recorded a notable increase of 9%, while the average length of stay grew by 36% compared to the previous year.
The steady growth in British tourist arrivals reflects Ajman’s rising appeal as a preferred destination for travellers from the UK.
The promotional tour will be led by Alhashmi, accompanied by a delegation from the Ajman Department of Tourism Development. Leading hotels from Ajman, including Ajman Hotel, Fairmont Ajman, Bahi Ajman Palace Hotel, The Oberoi Beach Resort, and Emirates Airline, will also participate in the tour. -TradeArabia News Service