Saudi Travel Market opens with increased participation

Saudi Travel Market 2025, a leading platform in the tourism and business (B2B) sector in the Middle East region, opened in Riyadh on Monday (February 10).

 

The show's second edition, which will run till February 12, features a wide range of participants from Saudi, regional and international tourism companies and organisations, with a special focus on sustainability and innovation.

 

Established with a vision to propel the industry forward, STM stands as a testament to innovation, collaboration, and global connectivity. STM is a catalyst for transformative growth within the Saudi travel industry, said officials.

 

The event has brought together key stakeholders, government bodies, businesses, and thought leaders, who aim to shape a vibrant and resilient travel ecosystem.

 

Türkiye Tourism Promotion and Development Agency (TGA) is Platinum Sponsor of the event, while Visit Qatar is the Diamond Sponsor.

 

Mohammed Alharbi, CEO of Rent for Exhibitions and Conferences, the organiser of Saudi Travel Market, in an interview with TTN, said: “Our ultimate goal is to position the Saudi Travel Mart as the leading destination for the travel and tourism sector in the Middle East–a sustainable platform that drives development and solidifies Saudi Arabia’s place on the global tourism map.”

 

“In its second edition, Saudi Travel Market aspires to achieve greater success and development under the theme Toward New Horizons. This event plays a pivotal role in supporting the goals of Saudi Vision 2030 by increasing the number of tourists, fostering innovation and driving growth and sustainability within the tourism sector. It also significantly enhances local content by creating new business opportunities, encouraging the participation of local enterprises, and promoting cultural exchange that reflects the Kingdom’s rich heritage and promising future,” Alharbi said.

 

“We are proud to welcome many new exhibitors to the second edition of the Saudi Travel Mart, reflecting the diversity and enrichment of global participation. The inclusion of these exhibitors highlights the Kingdom’s position as a leading destination for tourism business and strengthens our ability to offer a comprehensive platform for tourism industry pioneers.

 

“Building on the success of the first edition, which demonstrated our commitment to providing exceptional opportunities for networking and collaboration, we are confident that the second edition will exceed expectations in terms of deals and agreements signed,” Alharbi said. -TradeArabia News Service