In the realm of travel, Saudi Arabia is emerging as a dynamic hub, characterised by rapid growth, evolving traveller expectations, and a surge in technological advancements.
As Saudi Arabia’s demographics continue to evolve and its population becomes increasingly tech-savvy, there is immense potential for the travel industry to harness technology adoption to meet the diverse needs of travellers. With a growing young population that is digitally connected and eager to explore, there is a significant opportunity to innovate and tailor travel experiences to cater to their preferences.
Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East, and Faisal Al Rajhi, President and Co-Founder of Almatar, share travel technology insights into the Kingdom.
By leveraging advanced technologies such as artificial intelligence, data analytics, and mobile applications, travel companies can offer personalised services, streamline booking processes, and provide real-time assistance to travellers
– Ramzi Al Qassab
Al Qassab, says: “Saudi Arabia is witnessing a remarkable evolution in its travel landscape. With the Vision 2030 agenda driving economic diversification, we are witnessing a surge in both domestic and international travel. There’s a growing appetite for unique and personalized travel experiences, coupled with a demand for seamless booking processes and enhanced customer service.
“By leveraging advanced technologies such as artificial intelligence, data analytics, and mobile applications, travel companies can offer personalized services, streamline booking processes, and provide real-time assistance to travellers. This not only enhances the overall travel experience but also contributes to the Kingdom’s vision of becoming a leading global travel destination.”
Al Rajhi, says: “The Kingdom’s travel industry is experiencing unprecedented growth, fuelled by a burgeoning middle class, increased connectivity, and a rising interest in leisure and business travel. Travelers are seeking authenticity, convenience, and value, driving the demand for tailored experiences and innovative travel solutions.
“Moreover, with the Saudi government’s ambitious plans to invest in tourism infrastructure and promote leisure tourism, there is a unique opportunity for collaboration between industry leaders and local businesses to drive growth and unlock the full potential of the Kingdom’s tourism sector. By embracing innovation, fostering partnerships, and prioritizing sustainability, Saudi Arabia can establish itself as a dynamic and competitive player in the global travel market.”
At Almatar, our mission is to revolutionize the travel experience in Saudi Arabia by leveraging technology, creativity, and a deep understanding of our customers’ needs
– Faisal Al Rajhi
EVOLVING CONSUMERS
Travellers in Saudi Arabia are increasingly discerning, seeking personalised experiences that cater to their unique preferences and interests, says Sabre’s Al Qassab. “They expect seamless booking processes, real-time information, and personalized recommendations throughout their journey. Additionally, there’s a growing emphasis on sustainability and ethical travel practices, reflecting the evolving values of modern travellers.”
Al Rajhi of Almatar says: “Travellers today crave authenticity, seeking immersive experiences that allow them to connect with local culture and heritage. Convenience is also paramount, with travellers expecting frictionless booking and travel experiences, whether for leisure or business purposes. Moreover, safety and hygiene have become top priorities in light of recent global events, driving the demand for enhanced health and safety protocols across the travel ecosystem.”