The Royal Commission for AlUla (RCU) strengthened and expanded its longstanding cultural, heritage, and tourism ties with China during two major global cultural forums. The Silk Road Dialogue and International Ancient Capitals Forum events, held in Istanbul, Türkiye, and the Chinese city of Luoyang respectively, provided RCU with important platforms to raise the profile of AlUla as the world’s largest living museum among a specially invited audience of renowned cultural experts, heritage specialists, and tourism sector leaders from China and beyond.