Millennium Hotels to rebrand Abu Dhabi property

Millennium Hotels and Resorts MEA will be taking over operations of Mafraq Hotel Abu Dhabi and reflagging it as Millennium Central Mafraq as of January 1, 2020. 

 

Comprising 242 rooms and apartments featuring modern Arabic décor and unmatched essence of traditional Arabian hospitality, the hotel is the second property to join the newest brand addition to Millennium Hotels & Resorts portfolio ‘Millennium Central’.

 

‘Millennium Central’ is created with a focus on the details that makes a difference to its guests’ stay - what makes it convenient, which makes it efficient and what makes it enjoyable. The brand pillars focus on location, quality, convenience and urban living with an emphasis on centrally located properties that embody all the standards of excellence and consistency from an international hotel brand and yet retain an independent spirit.

 

A one of a kind oasis, Millennium Central Mafraq demonstrates the brand concept and positioning of being centrally located. It is just five-minutes away from Bawabat Al Sharq Mall, 10 minutes away from Abu Dhabi International Airport, 15 minutes away from Abu Dhabi key landmarks including Abu Dhabi National Exhibition Centre, Sheikh Zayed Grand Mosque, Yas Island and Saadiyat Island and 20 minutes away from Abu Dhabi City. Its reputation as a resort-style property providing comfort, relaxation and entertainment for over 20 years has attracted locals and international visitors from all over the world.

 

Kevork Deldelian, chief executive officer of Millennium Hotels and Resorts Middle East and Africa, said: “We are delighted to announce the second hotel that will operate under Millennium Central brand after Millennium Central Downtown in Dubai. Millennium Central Mafraq is perfectly set to attract both leisure and business travellers and comes in line with our strategic expansion plan to double our portfolio within the upcoming five years.”

 

Abdulla Mohamed Almazrouei, chairman of The National Investor, said: “We are honoured to collaborate with Millennium Hotels and Resorts to manage Millennium Central Mafraq. Our company aims to develop leading luxurious and cosmopolitan projects that are environmentally and culturally friendly, and we look forward to a great relationship with Millennium Hotels and Resorts to bring to light innovative concepts that provide an exceptional experience to our guests.”

 

With a broad and diverse portfolio across the region, Millennium Hotels and Resorts MEA operates 45 properties with nearly 15,000 keys ranging from three to five stars across the UAE, Oman, Kuwait, Saudi Arabia, Jordan, Palestine, Iraq, Qatar, Turkey and Georgia. - TradeArabia News Service