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A mobile debut for Ritz-Carlton

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ANTICIPATING the unexpressed needs of guests and travellers worldwide, The Ritz-Carlton Hotel Company debuts a mobile application that goes well beyond the basic hotel search and reservation functionality, initiating a distinctive experience before a hotel visit has even begun.

Most notably, The Ritz-Carlton App includes Presidential Tips. As president and COO of the luxury hotel company, Herve Humler has seen and experienced all that is so unique and exquisite about Ritz-Carlton hotels – from a secluded garden in Sanya to a one-of-a-kind Viennese crystal chandelier in Doha – and he shares his favourite tips about each hotel with consumers.

“In my role, I am fortunate to be able to visit all of our stunning locations around the world,” said Humler. “I want to enrich a Ritz-Carlton experience for our guests further with details about the things I have found to be quite memorable and marvellous in my travels.  With The Ritz-Carlton App I can now do that very easily and in real-time.”

To learn Presidential Tips, guests use the app to scan a QR code at the time of check-in. In addition,  the app will debut with 20 hotels providing QR code experience tours on-property. But the unique aspects of the app don’t stop at exclusive tips and tours. GPS technology also allows the application to recognise when a guest has arrived at a Ritz-Carlton and can provide location specific advice, information and even exclusive offers. 

With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel’s art collection. 

The app also integrates The Ritz-Carlton World Concierge global recommendations from Four Square, the social media platform. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week.

Engaging the capabilities of the app, guests can also easily keep up with a resort’s activity calendar. And just in case they need reminding, they can enable push notifications directly to the app’s message mailbox.

Download The Ritz-Carlton App at www.RitzCarlton.com/App, now available globally.

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