AMADEUS, a leading travel technology provider and transaction processor for the global travel and tourism industry, announced the launch of Amadeus Mobile Traveller, a fully integrated and complete mobile application designed to support pre-trip, in-trip and post-trip functionalities, providing travellers with access to real time travel information including flight, car rental and hotel bookings.
Developed with the support of Techmaster, a strong development partner for Amadeus in the Mena region, the application comprises of a portfolio of functions including planning, searching and booking flights, hotels and cars, tracking itinerary and flight information and sharing travel experience with friends through social media channels, key advantages enabling end consumers to fulfil their travel needs while on the go.
Fully agnostic, the application is supported by iPhone, Blackberry, WAP and Android in Arabic, English and French languages. The application is available to travel agency customers in the Middle East and North Africa and can be accessed worldwide once downloaded onto the user’s mobile device. As a native application specifically designed to meet the needs of the region, Amadeus Mobile Traveller allows travellers to access the application and store itinerary information even when they are offline.
The application’s unique integration with Amadeus Content Store –a powerful Amadeus hotel booking solution giving Mena travel agents access to a wealth of hotel properties- offers travellers’ unparalleled access to over 150,000 hotel properties worldwide, sourced from the region’s most popular aggregators and wholesalers at effective prices.
Antoine Medawar, vice president, Middle East and North Africa, Amadeus, said: “Travellers are becoming increasingly demanding and technology savvy owing to advancing mobile penetration rates. The need to keep pace with this trend and provide travel agents with a competitive edge has never been greater.
Omeir Travel Agency has already partnered with Amadeus to pilot Amadeus Mobile Traveller. Abdullah Bin Omeir, deputy CEO, Omeir Travel Agency, said: “We firmly believe in innovation and the importance of meeting customers’ increasing needs in the field of mobility. This area of travel booking is no longer something futuristic, but rather a tool expected by many travellers as a standard – and adoption rates are growing sky high. We are proud to have been chosen to pilot this innovative solution.”
The company recently announced the expansion of its operations in Oman to complement the fast-growing Omani travel and tourism sector. Amadeus Gulf has exhibited significant growth in 2011 and continues to expand its customer base through diversifying its presence to meet the growing needs of local markets. As part of this endeavor, Amadeus is set to open doors to a new office in Dubai and relocate its operations to a larger, more modern premise within the heart of Abu Dhabi. Amadeus Gulf has witnessed over 10 per cent growth in the number of terminals in the region since 2010.