Jin Jiang International named Travel and Hospitality Partner for ITB China 2026

Jin Jiang International has been named the Official Travel and Hospitality Group Partner for ITB China 2026, held from 26–28 May at the Shanghai World Expo Exhibition & Convention Centre. 

The partnership aims to boost industry engagement, enhance on-site services, and strengthen international brand presence.

Jin Jiang will use the platform to expand its global visibility, connect with international travel partners, and support collaboration through its extensive hotel network and integrated tourism ecosystem.

The group operates over 14,000 hotels in more than 100 countries, aligning with ITB China’s goal of linking China’s outbound market with global opportunities. 

During the event, Jin Jiang will participate alongside key subsidiaries such as Jin Jiang Radisson Hotels, Jin Jiang Hotels China Region, Louvre Hotels Group, and Jin Jiang Travel, showcasing expertise in hotel management, tourism services, and digital corporate travel.

Jin Jiang will also provide accommodation and transportation, including recommended hotels and shuttle services.

As part of its global expansion strategy, the company continues to strengthen its hospitality and travel services, enhance digital solutions, and expand international networks, particularly in Europe. 

Jin Jiang International stated: “ITB China has evolved into a vital platform linking the Chinese travel market with the global tourism industry. We are excited to deepen partnerships, demonstrate our expertise in hotel operations and integrated tourism resources, and explore high-quality collaborations both domestically and internationally.”

Lydia Li, Deputy General Manager of Messe Berlin (Shanghai), organiser of ITB China, added: “As the global tourism landscape continues to evolve, China remains one of the world’s largest outbound travel markets while also becoming an increasingly important inbound destination. Jin Jiang International combines deep roots in the Chinese market with a strong international presence. Its continued investment in hotel networks, international travel management services and tourism products aligns closely with ITB China’s role as a platform connecting the global travel industry with the Chinese market. We are delighted to welcome Jin Jiang International as an official partner of ITB China 2026 and look forward to advancing high-quality international collaboration together.” -TradeArabia News Service