Marriott International recently announced the signing of Sheraton Al Khobar Al Hamra with Ashaad Company – marking the debut of the Sheraton brand in Al Khobar, Saudi Arabia. Anticipated to open in 2028, Sheraton Al Khobar Al Hamra will reflect the brand’s new vision with its design and activations, use of technology and welcoming communal spaces. “Sheraton has had a long-standing presence in the Kingdom, and we are excited to work with Ashaad Company to further expand the brand’s portfolio in the country with its entry into Al Khobar,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International.